Ziff Davis Internet
News & Resources for the IT Reseller
NewsReviewsTech AnalysisCommentarySecurityLinux/Unix
My Account |  

'Buy Local' Campaign, Competency Promote System Builder
By John Hazard


Microsoft pumped up its system builder network this week with investments in support and marketing, including a Buy Local campaign that drives business customers to local OEMs.

ADVERTISEMENT

Microsoft is giving its system builders and distributors tools, marketing and demand generation programs in an effort to help them become more competitive in a marketplace increasingly squeezed by the largest OEMs.

"System builders and distributors are under constant pressure from competition in the channel as well as from larger OEMs," said Kurt Kolb, vice president of Worldwide System Builder Channel and License Compliance at Microsoft.

"Over the past several months we've been working to create, tailor and extend benefits for system builders to address the needs of these companies, which are a critical component of not only our own sales channel, but also the overall health of the PC industry."

Key to Microsoft's effort is the Buy Local campaign, which uses a Web portal to identify system builders by location and entice customers with promotional bonus pack of software for each copy of Windows XP purchased from a system builder that in turn has purchased the software from a Microsoft authorized distributor.

On March 15, Microsoft will expand the offering to include an additional bonus pack worth up to $1,200 that includes a free D-Link wireless router (after a $50 rebate).

Since the campaign launched in October, nearly 600,000 customers have visited the Buy Local Web site; thousands of system builders have downloaded the site's marketing support materials, and more than 85,000 customers have used the locator tool to find a local system builder, Microsoft said.

"We're really starting to see the impact of our increased investments come to fruition today," Kolb said.

The Channel Insider: Solution Builder

"Our system builder partners are telling us that the benefits such as Buy Local and the cooperative marketing fund are helping them better compete and differentiate themselves in the market."

Microsoft has also seen benefits from an OEM Hardware Solutions Competency it launched in November to deliver internal-use software, branding and marketing materials to proven system builders. To date, more than 1,000 system builders have enrolled.

Partnerships between system builders and Microsoft's Small Business Specialist Community have also helped to move system builder's product to more small business users, Microsoft said.

     
Email


TALKBACK

MICROSOFT RESOURCE CENTER
Help boost your sales with BONUS PACKS.
Let BONUS PACKS help you sell more PCs—with up to $1,200 in valuable products and services. Visit
Buy Local Partner site >>

Join the Microsoft Empower program for ISVs.
A relationship with Microsoft allows you to compete with the big dogs. Learn more about resources, tools and training. Get the documentation >>

Piracy hurts your bottom line.
But it's going to hurt pirates even more—eight new piracy lawsuits were filed in March. See who's on the list. >>
Free Hands-On Training Lab
Find out how key features of SBS 2003 can help you open up a new line of revenue. Register now >>


SBS 2003 Sales Reference Card
This handy reference card contains features at a glance, sales objection handling, pricing guidelines & more. Get it now >>


Microsoft Empower for ISVs rewards your big idea with big benefits and support.
Access key development tools at a low cost to help you develop that idea into an innovative application. Learn more >>



ATTN: SOLUTION PROVIDERS
Autotask makes your IT business run. Better!
  • Manage your entire business from a single integrated system accessed over the web
  • Track and control service tickets, and efficiently dispatch field service techs
  • Monitor and analyze project profitability by project, customer and type
  • Bill by fixed price, time & materials, block hours or retainers
  • Set up workflow rules and automated notifications
  • Nothing to install. Easy to use. Affordable.
Click here ONLY if you want a personalized demo via the web
(North America only, please)


Attention Microsoft Solution Providers!



Want to gain a competitive edge? Try Microsoft Watch – FREE!



Each week you receive:
  • Microsoft News and Insider Information
  • Expert Analysis
  • Code Names of Upcoming MS Products
  • Year-Ahead Calendar, updated monthly



    Click Here to sign up now for your FREE 14 Day Trial to Microsoft Watch.

  • POPULAR TOPICS
    SPECIAL REPORTS
    White Boxes
    MS vs. IBM
    Linux in the Channel
    Network
    CHANNEL RSS FEED
    Stay in the Zone
    Put The Channel Insider on your desktop.
    FREE NEWSLETTERS
    Subscribe to The Channel Insider: Channel News, Reviews, Resources and more.

    Make your selections below:


    Contract Watch

    The Channel Insider Update

    Preferred e-mail format:

    Enter your e-mail:


    view all newsletters >>
    Channel Insider Quick Links
    Ziff Davis Footer Logo