Ziff Davis Internet
News & Resources for the IT Reseller
NewsReviewsTech AnalysisCommentarySecurityLinux/Unix
My Account |  

Survey: Most CEOs Expect Drastic Business Changes Soon
By John Hazard


Sixty-five percent of CEOs polled by a recent IBM survey said they expect competitive and market forces to radically change their businesses in two years, driving them to innovate or "go extinct."

The CEOs, among 765 questioned individually for the second IBM Global CEO Study, said pressures from new competitors, emerging markets and new business models are driving them to consider different ways of doing business, and many said they consider IT to be the backbone for that transformation.

ADVERTISEMENT

Forty percent said they expect changes in a competitor's business model to upset the competitive dynamics of their industry.

"Since 70 percent of our business is based on a service that will no longer exist as we know it, we need to adapt our enterprise to survive," one CEO said, according to the report.

PointerClick here to read about IBM's efforts to recruit ISVs and partners to the software-as-a-service market.

"When you talk to these guys they all have examples where these disruptions have happened," said Marc Chapman, global leader of strategy and change services at IBM Business Consulting Services, which conducted the poll. IBM Business Consulting Services is based in White Plains, N.Y.

Channel Insider Special Report: IT Spending in the Channel

"If it's the airline industry, it's Jet Blue or Southwest airlines changing the cost structure; Dell developed the direct channel and changed the way computers are sold; Tivo for television; iTunes for the music industry; Phoenix University versus brick-and-mortar colleges and universities."

Technology and IT will be the driver behind the business model transformation that will allow the enterprise in turn to transform, said Ronald A. Williams, CEO and president of Aetna, based in Hartford, Conn.

The Channel Insider: Solution Builder

Aetna has used technology to drive the company's evolution from an insurance provider to a consumer-driven health care provider, he said.

"By understanding what we do—serve customers—we were able to create the next generation of health care products," Williams said. "We realized that if customers pay more for health care, they want participate in the decision-making ... We made technology support that process."

Aetna now allows customers to compare "actual prices" for medical care prior to visits, allowing them to make informed decisions, he said.

     
Email


TALKBACK

MICROSOFT RESOURCE CENTER
Help boost your sales with BONUS PACKS.
Let BONUS PACKS help you sell more PCs—with up to $1,200 in valuable products and services. Visit
Buy Local Partner site >>

Join the Microsoft Empower program for ISVs.
A relationship with Microsoft allows you to compete with the big dogs. Learn more about resources, tools and training. Get the documentation >>

Test your licensing I.Q. and get a smart offer.
Take Microsoft's brief Windows® Licensing Pop Quiz and receive a free Windows Licensing Kit - only five questions. Take the quiz now! >>
Free Hands-On Training Lab
Find out how key features of SBS 2003 can help you open up a new line of revenue. Register now >>


SBS 2003 Sales Reference Card
This handy reference card contains features at a glance, sales objection handling, pricing guidelines & more. Get it now >>


Microsoft Empower for ISVs rewards your big idea with big benefits and support.
Access key development tools at a low cost to help you develop that idea into an innovative application. Learn more >>




 
FREE WHITE PAPER
Changing Business for the Better: A Practical Guide to BPM


This paper provides an overview of the benefits of BPM technologies and identifies the characteristics of BPM solutions that lead to successful BPM process-centric integration projects.


Download this free white paper to learn more!


>> brought to you by IBM

Attention Microsoft Solution Providers!



Want to gain a competitive edge? Try Microsoft Watch – FREE!



Each week you receive:
  • Microsoft News and Insider Information
  • Expert Analysis
  • Code Names of Upcoming MS Products
  • Year-Ahead Calendar, updated monthly



    Click Here to sign up now for your FREE 14 Day Trial to Microsoft Watch.

  • POPULAR TOPICS
    SPECIAL REPORTS
    White Boxes
    MS vs. IBM
    Linux in the Channel
    Network
    CHANNEL RSS FEED
    Stay in the Zone
    Put The Channel Insider on your desktop.
    FREE NEWSLETTERS
    Subscribe to The Channel Insider: Channel News, Reviews, Resources and more.

    Make your selections below:


    Contract Watch

    The Channel Insider Update

    Preferred e-mail format:

    Enter your e-mail:


    view all newsletters >>
    Channel Insider Quick Links
    Ziff Davis Footer Logo