Ziff Davis Internet
News & Resources for the IT Reseller
NewsReviewsTech AnalysisCommentarySecurityLinux/Unix
My Account |  

Phoenix Goes All-Channel for Government, Enterprise
By John Hazard


Alongside the release of a new product, endpoint security vendor Phoenix Technologies announced on Feb. 6 its plans to take an all-channel route to the enterprise and government markets.

ADVERTISEMENT

Phoenix will be relying on VARs to reach these markets, where its solutions complement and support a variety of solutions and applications, Phoenix officials said.

Alongside the launch of its channel program, the company, based in Milpitas, Calif., also announced the release of its latest endpoint recovery application, Recover Pro 6, which allows desktop and notebook users to recover remotely from crashes and attacks.

“All of our sales to enterprise and government customers will be through channel partners,” said Albert E. Sisto, president and CEO of Phoenix.

“The success of this program and the strategic relationships we build with key channel partners and distributors will be critical to our growth in these new markets.”

More than 140 VARs have signed on to the Phoenix Trusted Partner Network.

PointerClick here to read details about Phoenix Technologies’ enterprise reseller program in the United States.

The program promises VARs resale margins and new value-added product offerings, three tiers of participation—Elite, Preferred and Select—project registration, and access to sales, marketing, training and technical materials through a Web portal.

The Channel Insider: Solution Builder

For resellers, however, it’s Phoenix’s products and ability to integrate that make the program a good fit, said Keith Mathis, Vice President of Sales and Marketing at Southland Technology, a San Diego-based VAR specializing in the convergence of voice, data and video over Internet protocols.

eWEEK.com Special Report: Enterprise, Government Team for Security

“The name is recognizable and synonymous with quality,” Mathis said. “You know it’s going to work with the solution. Recover Pro, for instance, is designed to work with almost everything in the market.”

The program’s design, with project registration and participation tiers, also enticed Southland, Mathis said.

“You want to be sure, if you’ve dedicated time, treasure and talent, that you can insulate yourself from poaching,” he said.

The reputation of the Recover Pro line in serving remote users makes the program especially suitable for VARs in enterprise and government markets, where users are dispersed and often unreachable during system crashes, Mathis said.

     
Email


TALKBACK

MICROSOFT RESOURCE CENTER
Free Hands-On Training Lab
Find out how key features of SBS 2003 can help you open up a new line of revenue. Register now >>


SBS 2003 Sales Reference Card
This handy reference card contains features at a glance, sales objection handling, pricing guidelines & more. Get it now >>


Microsoft Empower for ISVs rewards your big idea with big benefits and support.
Access key development tools at a low cost to help you develop that idea into an innovative application. Learn more >>




 
FREE WHITE PAPER
Changing Business for the Better: A Practical Guide to BPM


This paper provides an overview of the benefits of BPM technologies and identifies the characteristics of BPM solutions that lead to successful BPM process-centric integration projects.


Download this free white paper to learn more!


>> brought to you by IBM

Attention Microsoft Solution Providers!



Want to gain a competitive edge? Try Microsoft Watch – FREE!



Each week you receive:
  • Microsoft News and Insider Information
  • Expert Analysis
  • Code Names of Upcoming MS Products
  • Year-Ahead Calendar, updated monthly



    Click Here to sign up now for your FREE 14 Day Trial to Microsoft Watch.
  •  
  • Add up to $1,200 of value with the new BONUS PACKS.
  • HP PartnerONE: The key to increasing your margins.
  • HP Compaq nc6129 Business Notebook. $1149 Smart Buy
  • HP xw8200 workstation. Smart Buy price $1549.
  • ProLiant DL360G4p server: HP Smart Buy price $1647
  • Microsoft files new anti-piracy lawsuits. Learn more.
  • New offers with Windows Genuine Advantage.


  • POPULAR TOPICS
    CHANNEL INSIDER BUYER’S GUIDE
    •Catalog Publishing
    •Dealer Management
    •Order Configuration
    •Price Management
    •Sales Management

    View All >

    CAREER CENTER
    Search the jobs you want & get the info you need – post your resume here today!

    Powered by Dice
    SPECIAL REPORTS
    White Boxes
    MS vs. IBM
    Linux in the Channel
    Network
    CHANNEL RSS FEED
    Stay in the Zone
    Put The Channel Insider on your desktop.
    FREE NEWSLETTERS
    Subscribe to The Channel Insider: Channel News, Reviews, Resources and more.

    Make your selections below:


    Contract Watch

    The Channel Insider Update

    Preferred e-mail format:

    Enter your e-mail:


    view all newsletters >>
    Channel Insider Quick Links
    Ziff Davis Footer Logo