Ziff Davis Internet
News & Resources for the IT Reseller
NewsReviewsTech AnalysisCommentarySecurityLinux/Unix
My Account |  

Elliot Markowitz  
Why You Can’t Trust Google
By Elliot Markowitz

Opinion: Channel beware: Google’s greedy ways are an indication of how it is likely to treat partners.

Before all you passionate right-to-privacy folks flood my e-mail inbox, hear me out first.

Google’s refusal to comply with a federal subpoena to turn over one week’s worth of search inquiries is not for some higher cause to protect customer information. Google is not complying because there is no money in it, plain and simple.


Even though some would like to believe the search engine giant is just protecting its customers’ personal information and privacy, Google is not cooperating with the government because there is no immediate benefit to its top line to do so. Not to mention, it is also currently en vogue to jump on the anti-government wagon, especially as it relates to privacy. Google is the poster child for American capitalism and angst all rolled into one.

To be honest, I am at a crossroads here when it comes to what Google should do, and I am in no way suggesting what direction the company should take. The Department of Justice claims it needs the information to prove that filtering technology is not an effective way of stopping children from reaching pornographic Web sites.

As a father, I want the DOJ to turn over every rock and peek into every nook and cranny to make sure children, my children, cannot accidentally stumble upon pornographic images that will forever be burned into their precious brains and to protect them from sexual predators that exploit the power of the Internet to reach their prey.

On the other hand, I have been a journalist for 16-plus years now and I am part of one of the largest and most respected technology publishing companies, and I believe strongly in protecting people’s privacy and making a stand for a cause.

So what I am questioning here is Google’s motives. Just follow the money. Google is more about protecting its precious trade secrets than your search fetishes. After all, the company has just agreed to censorship restrictions in China. This is a huge compromise to get a share of the enormous development market over there. How can you be for privacy and for censorship at the same time? The answer is you can’t unless your motive is purely dollars and cents.

How does this relate to the channel? Let me explain.

You can tell a lot about an individual by the company he keeps. Likewise, you can tell a lot about an organization by the companies with which it conducts business. A company driven solely by greed does not a good bedfellow make.

If you are a solution provider looking to do business with Google and bet your future on aligning with the company, think again.

Good vendor partners invest in programs that will increase the entire value chain, and that includes their solution provider partners as well. Good vendor partners do not speak out of both sides of their mouths and say one thing and do another. Good vendor partners can be trusted to do what is right for their solution providers and customers because they know it is good business in the long run.

Just look at the sorry state of Apple’s channel affairs right now. It is evident that trying to leverage the strengths of the channel while building a potent direct sales force that will ultimately undercut said channel is a recipe for disaster and will not work.

While Google is currently trying to win over integrators for what I consider a badly baked-out channel program, it is at the same time showing very publicly what its true colors are. Agree? Disagree? I am all ears.

Elliot Markowitz is editor at large at The Channel Insider. He is also editorial director of Ziff Davis Media eSeminars. He can be reached at [email protected]



Free Hands-On Training Lab
Find out how key features of SBS 2003 can help you open up a new line of revenue. Register now >>

SBS 2003 Sales Reference Card
This handy reference card contains features at a glance, sales objection handling, pricing guidelines & more. Get it now >>

Microsoft Empower for ISVs rewards your big idea with big benefits and support.
Access key development tools at a low cost to help you develop that idea into an innovative application. Learn more >>

Changing Business for the Better: A Practical Guide to BPM

This paper provides an overview of the benefits of BPM technologies and identifies the characteristics of BPM solutions that lead to successful BPM process-centric integration projects.

Download this free white paper to learn more!

>> brought to you by IBM

Attention Microsoft Solution Providers!

Want to gain a competitive edge? Try Microsoft Watch – FREE!

Each week you receive:
  • Microsoft News and Insider Information
  • Expert Analysis
  • Code Names of Upcoming MS Products
  • Year-Ahead Calendar, updated monthly

    Click Here to sign up now for your FREE 14 Day Trial to Microsoft Watch.
  • Add up to $1,200 of value with the new BONUS PACKS.
  • HP PartnerONE: The key to increasing your margins.
  • HP Compaq nc6129 Business Notebook. $1149 Smart Buy
  • HP xw8200 workstation. Smart Buy price $1549.
  • ProLiant DL360G4p server: HP Smart Buy price $1647
  • Microsoft files new anti-piracy lawsuits. Learn more.
  • New offers with Windows Genuine Advantage.

    •Catalog Publishing
    •Dealer Management
    •Order Configuration
    •Price Management
    •Sales Management

    View All >

    Search the jobs you want & get the info you need – post your resume here today!

    Powered by Dice
    White Boxes
    MS vs. IBM
    Linux in the Channel
    Stay in the Zone
    Put The Channel Insider on your desktop.
    Subscribe to The Channel Insider: Channel News, Reviews, Resources and more.

    Make your selections below:

    Contract Watch

    The Channel Insider Update

    Preferred e-mail format:

    Enter your e-mail:

    view all newsletters >>
    Channel Insider Quick Links
    Ziff Davis Footer Logo