Ziff Davis Internet
News & Resources for the IT Reseller
NewsReviewsTech AnalysisCommentarySecurityLinux/Unix
My Account |  

Microsoft Skips to 3.0 for CRM
By Dennis Callaghan

Microsoft has decided to skip its long-delayed Microsoft CRM 2.0 release and jump right to Version 3.0, the company announced Tuesday.

The much-awaited version is scheduled to be released to manufacturing in the fourth quarter with general availability in the first quarter of next year. Partners will get access to the new version in August, with a customer beta due to ship in September, company officials in Redmond, Wash., said.


Microsoft CRM 2.0 was originally planned for the first quarter of 2004.

An alpha version of the product became available in the fourth quarter of last year.

In February of this year, Microsoft announced a roadmap similar to the current one and began discussing the future version as Microsoft CRM 2005. That version has now become Microsoft CRM 3.0.

“There are things on the 3.0 roadmap that our customers and partners asked us to do [for this version], so we re-scoped, and the vast majority of the 3.0 roadmap aligns with what we said [2.0] was going to be, so that’s why we changed the name,” said Brad Wilson, general manager for Microsoft CRM.

The company will preview the new release this week at partner conferences in Minneapolis and Amsterdam.

Chief new features in this release include long awaited marketing automation applications including list management, campaign management, marketing response management and marketing resource management.

PointerClick here to read more about CRM from the Ziff Davis Internet SMB Virtual Tradeshow.

“It allows more casual users to have powerful marketing functionality,” said Wilson, in Redmond.

Microsoft will introduce a Small Business Edition of Microsoft CRM with this release designed for companies with up to 75 employees, and a subscription-based pricing model wherein customers would pay a per-month application rental fee rather than a perpetual license. Microsoft partners would host the applications.

Microsoft is also focusing on ease of use in this release with a user interface that’s “indistinguishable” from the native Microsoft Outlook client interface, Wilson said.

PointerTo read more about lower-cost CRM systems, click here.

“When we first came out [in Microsoft CRM 1.0], we were based on Outlook, but it wasn’t as seamless as we wanted it to be in terms of windows popping up, icons and user metaphors,” Wilson said.

“We put a lot of effort into redesigning it to be as indistinguishable [from] the normal Outlook experience in terms of screen flow and layout.”

There are also roles-based interfaces in this release plus a new high-performance synchronization engine to improve the user experience from disconnected laptops and handheld devices, Wilson said.

PointerRead the full story on eWEEK.com: Microsoft Skips to 3.0 for CRM



Free Hands-On Training Lab
Find out how key features of SBS 2003 can help you open up a new line of revenue. Register now >>

SBS 2003 Sales Reference Card
This handy reference card contains features at a glance, sales objection handling, pricing guidelines & more. Get it now >>

Microsoft Empower for ISVs rewards your big idea with big benefits and support.
Access key development tools at a low cost to help you develop that idea into an innovative application. Learn more >>

Changing Business for the Better: A Practical Guide to BPM

This paper provides an overview of the benefits of BPM technologies and identifies the characteristics of BPM solutions that lead to successful BPM process-centric integration projects.

Download this free white paper to learn more!

>> brought to you by IBM

Attention Microsoft Solution Providers!

Want to gain a competitive edge? Try Microsoft Watch – FREE!

Each week you receive:
  • Microsoft News and Insider Information
  • Expert Analysis
  • Code Names of Upcoming MS Products
  • Year-Ahead Calendar, updated monthly

    Click Here to sign up now for your FREE 14 Day Trial to Microsoft Watch.
  • Add up to $1,200 of value with the new BONUS PACKS.
  • HP PartnerONE: The key to increasing your margins.
  • HP Compaq nc6129 Business Notebook. $1149 Smart Buy
  • HP xw8200 workstation. Smart Buy price $1549.
  • ProLiant DL360G4p server: HP Smart Buy price $1647
  • Microsoft files new anti-piracy lawsuits. Learn more.
  • New offers with Windows Genuine Advantage.

    •Catalog Publishing
    •Dealer Management
    •Order Configuration
    •Price Management
    •Sales Management

    View All >

    Search the jobs you want & get the info you need – post your resume here today!

    Powered by Dice
    White Boxes
    MS vs. IBM
    Linux in the Channel
    Stay in the Zone
    Put The Channel Insider on your desktop.
    Subscribe to The Channel Insider: Channel News, Reviews, Resources and more.

    Make your selections below:

    Contract Watch

    The Channel Insider Update

    Preferred e-mail format:

    Enter your e-mail:

    view all newsletters >>
    Channel Insider Quick Links
    Ziff Davis Footer Logo