SAP is offering a 33 percent break on Business One software through three Gulf Region partners to aid businesses struggling in the aftermath of Hurricane Katrina.
Under SAP’s Referral Program, participating partners, VARs, CPAs and others will receive 10 percent of the initial sale for introducing SAP to new customers, across its software portfolio.
A single sales unit will be responsible for success both in and out of the channel, with equal compensation, under SAP’s new hybrid sales model. The company also announced 14 new or enhanced partner programs for 2006.
Buoyed by positive results in 2005, SAP executives are confident about capturing a bigger share of the market. The vendor is in the midst of enhancing its go-to-market strategy and is counting on its growing roster of channel partners to do battle with its market rivals.
The ERP and supply chain giant has made it a goal to double its growth in the small and midsize enterprise arena, with the help of partners and targeted, industry-specific solutions.
Updated: SAP is after Siebel market share with its Safe Passage program, but it is more likely to come through market momentum than the passage, partners and analysts said.
The major vendor’s purchase of Siebel should help it gain ground over SAP, but VARs predict that the channel at large will be unaffected.
Opinion: OpenMFG seeks channel partners for an SMB business application that offers large-scale function at small-scale costs.
Opinion: Channel companies usually have something to complain about when it comes to vendor relations, but that is not the case with SAP’s channel strategy.
SAP will approve and market a range of financial-services applications to create a software portfolio that ISVs and resellers can offer along with SAP’s Business One software for SMBs.
SAP is developing an online service to help channel partners stay up to date on development and sales tips within the SAP universe. It’s one of a series of moves SAP has made to sweeten the channel on its products.
Beset with competition from Oracle and other players, ERP and supply chain giant SAP pursues SMB customers through a new partnership initiative.
In conjunction with SAP, the home improvement retailer will offer data sharing to make cross-selling easier and put detailed customer-service info in the hands of employees in the aisles.
Both of the enterprise application giants have signed up to license Xythos technology that will help users more easily edit and save shared content, whether it’s through a browser or the Windows desktop.
Opinion: Every once in a while a vendor realizes it needs VARs and solutions providers to grow its business and reach tough markets.
In September SAP plans to roll out a tiered incentive plan that rewards VARs and resellers based on the resources they spend selling SAP’s small-business app Business One. SAP’s goal for 2005 is to double the 100 VARs selling its SMB product in North America.
SAP is teaming with Intermec on a new product aimed at easing compliance with the still-controversial Gen 2 RFID standard among small trading partners of large enterprises.
Oracle CEO Larry Ellison responds to archrival SAP’s purchase of a third-party applications maintenance provider for PeopleSoft applications “That’s our intellectual property, and they should be cautious,” he says.
SAP has upgraded its Business One e-business suite to enable subsidiaries and small businesses to better communicate with their corporate offices running R/3.
Customers say they’re glad they can concentrate entirely on technology at SAP’s TechEd conference, rather than wonder whether market consolidation will turn competing ERP applications into obsolescent orphans.