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Google boasts nearly 50 partners as the company prepares for a year of pushing the envelope with its enterprise search technology.

With six new storage SKUs for the SME, Hitachi Data Systems is leveraging Ingram Micro’s reseller network and SME know-how to bring them to market.

Network vendor Cisco requires that its VARs possess more than basic security skills and turn to security specialists when more is needed, as the company makes security a standard piece of the network puzzle.

Distributor Arrow Electronics is building a new unit to take advantage of Sun’s growing storage presence since the vendor’s acquisition of StorageTek in 2005.

The distributor will bundle document management software from ISVs with its printing and imaging hardware lines.

The business process management vendor ups the size of its target customer and launches a new channel program to support the new breed of VARs to hit the target.

Storage Vendor EMC launches new reseller and ISV programs to align its channel with the company’s software goals, following a two-year buying spree.

With the release of the Viiv entertainment computers this week, Intel will rely on its channel partners to deliver a market they’ve never served: home users.

NASBA, an organization of 14,000 system builders and VARs, and the Consumer Electronics Association inked a pact to help VARs bring consumer electronics into the business space.

A deal with Sony for IP video devices adds to what the distributor believes is changing the audio-visual space.

The industry group is launching the first vendor-neutral certification in RFID that is designed to bring standards to the technology’s integration and implementation.

Updated: Avnet Partner Solutions intends the collaborations to achieve a more integrated software and hardware solution, when necessary.

AMD intends to increase its 10 percent market share with its first commercial channel program, a program grounded in collaboration among the vendor, ISVs, VARs, hardware manufacturers and finally customers.

Updated: SAP is after Siebel market share with its Safe Passage program, but it is more likely to come through market momentum than the passage, partners and analysts said.

VARs and ISVs participating in Microsoft’s new Front Runner program get to release solutions alongside Microsoft’s product line, providing a head starts and a nod of confidence from the vendor.

A partner program will answer the call of many Reactivity customers for customized, scalable apps solutions built around XML Web services, identity management and SOA.

IBM and Red Hat will bring additional resources and product access to solution providers in emerging markets to accellerate the growth of “open standards” technology.

VARs and vendors providing business intelligence solutions say their business is thriving as companies look to use the vast amounts of data they collect.

The full potential of IP telephony is a hard sell to cash-strapped businesses, but it will be the future, and it is up to VARs to coach their clients into its promise.

Sun Microsystems’s Partner Advantage promises tiered progression of involvement for partners and more engagement at the appropriate levels.

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